Digital Marketing Agency
Digital Marketing Agency Malta – Have you ever wondered, “What does a digital marketing agency do?” Many of you probably think it does same as your regular old’ marketing firm. Well, we’re here to tell you that an internet marketing company and traditional marketing company aren’t exactly two peas in a pod.
We’re a full service digital marketing agency that offers affordable SEO, Email Marketing, SEM, Social Media and Web Development services for small businesses.
Digital marketing is exactly what it sounds like; it’s marketing in the digital world which is online or the internet. Digital marketing includes things like:
- SEO (search engine optimization)
- Pay Per Click Marketing (Adwords, Bing, Yahoo, Facebook)
- Social Media Marketing
- Press Releases (Online)
- Video Marketing (Youtube, Vimeo, Etc)
- Email Marketing
- SMS Marketing
- ..and anything else on the internet to improve sales and visibility.
INFOGRAPHIC DIGITAL MARKETING AGENCY
Now, don’t get us wrong, they do have the same goal of helping you achieve your business objectives, but they way they go about reaching that goal is entirely different.
In this article, we’re going to define and discuss the key differences between the types of marketing firms along with the criteria your should consider when searching for a top-notch online marketing agency that’s going to help your business grow.
What is Digital Marketing?
NOTE:Digital marketing is often used interchangeably with online marketing and internet marketing. As you scour the internet to find out the exact definition of digital marketing, you may come across several.
According to Wikipedia, digital marketing is:
An umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
We can define digital marketing as follows:A marketing solution that involves the promotion of a brand via various digital (or electronic) media used to attract and convert customers.
Traditional Marketing vs. Digital Marketing: What’s the Difference?
Over the last decade, there has been a major down shift in the role traditional marketing has played in the success of various businesses due to the rise of digital marketing. However, this does not mean that traditional marketing it dead. What is means is that more businesses, small to large, are putting more of their resources into digital.
Traditional marketing (outbound marketing) involves advertising through non-internet based mediums that “interrupt” consumers. These mediums include:
- Outdoor (billboards)
- Print Media
The primary objective of traditional marketing is to reach as many people as possible. Online marketing (or inbound marketing), on the other hand, is targeted marketing through Internet-based devices. The goal of inbound marketing is to attract customer leads, engage those leads, and convert them into customers. Internet marketing has particularly been favorable amongst small- to medium-sized businesses. who:
- may not have the big marketing budget like large corporations who use digital methods to leverage their outbound efforts, or
- aren’t finding much success using old school marketing tactics.
Why You Should Use A Digital Marketing Agency
Can you believe that nearly 55% of small businesses aren’t online? This means that they don’t have an online presence nor a website. Of the companies who are currently using digital marketing, over half have no strategy or plan, while 65% have no systems in place to analyze their online marketing data.
Think about it for a second. How many of these businesses do you think are successful? You can bet it’s very few. So, why exactly should you use a marketing agency? It’s all about what a firm can do for you, its client.
An internet marketing agency will:
1. Take over your online marketing
After taking over your internet marketing, the digital marketing agency will evaluate and audit your brand to develop a comprehensive strategic plan aimed at maximizing your profits. An agency achieves this by identifying your buyer personas, or target customers, and analyzing their buyer’s journey.
By understanding your customers’ online shopping journey, the firm is better able to understand how to implement a strategy that will solve the “pains” of your ideal clients, thus meeting their needs.
2. Continuously work to boost your ROI (Return on Investment)
A marketing firm will regularly work to improve your strategy by (1) analyzing what does or doesn’t work, and (2) testing new ways to improve your ROI. This process also involves identifying the best mediums to focus on to get more customers for your business.
By always working to increase your ROI through a combination of the various digital services, an agency can get you more website hits and generate more quality leads for your business. And as you know, many of these site visitors and online leads will eventually lead to an increase in sales as they become customers.
3. Develop and enhance your online presence
Improving your online presence is achieved through targeted content creation aimed at establishing you as an authority in your field. An online marketing company will execute a content strategy to increase the ranking of your website for several relevant keywords.
Our Digital Marketing Services
SEO (Search Engine Optimization) – Managed Search Engine Optimization for your website. Generate more organic leads by letting our SEO experts optimize your site for better keyword rankings with content marketing.
Email Marketing – We are MailChimp experts. Send better email to best market your products and services.
SEM (Search Engine Marketing) – Managed Pay Per Click Advertising Services. Pay for leads with a targeted advertising approach.
Social Media Marketing – Companies trust us to manage their online presence, monitor the internet for online mentions of their products and brand, and build reliable marketing assets.
WordPress Website Development – Get a responsive, secure and SEO friendly WordPress website.
Magento Website Development – Whether you’re looking for Magento web development pricing or general ecommerce store pricing, SEO Services Malta can provide you enhanced support within a highly complex, custom ecommerce website. SEO Services Malta Magento web development services can provide you:
- A custom quote based on the scope of your ecommerce development project and your budget
- A more powerful and intuitive ecommerce platform built so you and your team have more control over business workflow
- Highly-skilled Magento web developers with the experience needed to custom-build and install your Ecommerce platform
Prestashop Website Development – Prestashop is an open source shopping cart software which helps to create ecommerce websites. It is free, scalable and feature-rich ecommerce platform. SEO Services Malta offers an extensive range of Prestashop Development Services to create a scalable e-commerce website, provide customization services, increase the sales and ROI. Our dedicated team of PrestaShop developers provides excellent shopping cart solutions that are dynamic and can store large number of voluminous data.
We are a team of enthusiastic and competent Prestashop developers who are familiar with the latest versions, vibrant enough to unleash the power of the platform. You can hire PrestaShop developers from us for any of your ongoing PrestaShop development needs.