SEO for Property Agents
SEO for Property Agents – We are property SEO specialists in Malta. We will get you ahead of your competition in Google.com, Google.com.mt and Google.co.com and help you gain more enquiries from vendors and landlords.
Even if you’re outranked in Google by strong local competition and the bigger property agencies, we can get your agency website to the top of the search engine results for its most important keywords and phrases!
The Importance of Search Engine Traffic
There were tens of millions of “estate agent” and “letting agent” related searches made through Malta in the last year. That doesn’t even include the more specific “to let”, “for sale”, and “to rent” searches that include keywords like “flat”, “house”, “apartment” etc. These searches represent a huge opportunity for your business.
An opportunity that we’ve helped other property businesses exploit. With the right approach to optimisation, significant gains in traffic and enquires can be achieved for agents with the foresight to invest in improving their search engine visibility to sellers and vendors building a bigger property portfolio to offer your buyers.
Working with Property Agents like You
Most SEO companies in Malta will use the usual optimisation techniques SEO for Property Agents, but will lack the appropriate experience in property and their efforts will fall short as a result. Agencies like yours require a specialised approach to optimisation, one that goes deeper than the usual processes that make up an SEO campaign.
Our approach is based on our property experience. It focuses on your strengths and localisation specific to your agency branches. We research your local marketplace thoroughly, identify any gaps in the optimisation of bigger players, and take advantage of those gaps to help you gain visibility based on your niches.
With a growing list of well-known agents and property companies as clients, we have become specialists in getting property websites higher in the search results and keeping them there.
SEO for Property Agents – What’s involved in our optimisation for estate agents?
SEO for Property Agents – Years of experience has taught us the importance of focusing on the right process, consisting of our six point plan:
Search – Property is a highly competitive industry, so it’s vital to get the inside track on the competition within the marketplace. We can get under the skin of your competitors’ SEO success to reverse engineer their tactics, and then improve and amplify to gain you the competitive edge.
Content – We’re experts in devising content for users that the search engines love too. It’s easy to create great SEO content that really turns off your visitors, but our content will get your property site ranking well, match what people search for, fulfil your visitors’ needs and provide an effective call to action. Our content is optimised to make the biggest impact with the search engines, and engineered to engage, inform and lead users on your site to the place you want them to go – to view a property or to enquire about a valuation.
Technical – Search engines must recognise and respond correctly to the ‘technical elements’ of your website in order to process it, or ‘read’ it. Did you know there are still some types of content that cause the search engines difficulty, no matter how brilliant it is, and that they don’t routinely read as a result?
Slow loading times and technical issues preventing the search engines from indexing your content can really hurt the SEO value of your property website. That’s why we offer a targeted technical optimisation service: using our tried and tested analysis process, our specialists can identify the most urgent issues and ensure that your content gets indexed and ranked effectively, and performs optimally for your users.
Links – The search engines still see links pointing to your site from other websites as ‘votes’ in favour of your site, but different links have different levels of value. For example, a link from a site on a similar topic to yours is worth more than a link from a site on a different topic. Good quality inbound links are crucial to the SEO value of your Malta property website, but getting them is a challenge.
That’s why we offer a carefully planned and tested outreach programme to build the most productive online relationships and acquire the most valuable natural links for your site, links that are relevant to the properties and services you offer.
Reputation – Finally, your profile within both online business networks and social networks is also crucial. Search engines are more and more influenced by content posted about your business from influential industry journalists, bloggers, tweeters and experts using other social media – and by real life consumers. Optimistics identify opportunities to amplify your reputation and relationships online via these channels.
Location – Search engines are geographically sensitive. They prefer to deliver results – businesses and services – which are ‘near’ to the user. Your services and properties are specific to a particular set of locations, so your site has to be optimised for those locations. That’s why our property SEO also focuses on local optimisation.
Over years of testing, we have developed proven and effective strategies to get you ranking higher for the customer base in your local area and those searching for properties in the locations you cover.
FREE SEO FEASIBILITY REPORT
We are offering you a detailed feasibility report that will look at the most relevant keyphrases to your business and detail how your website ranks on these versus your competitors who are outranking you, and show you the exact optimisation work required to gain you the top search engine spots and deliver more enquiries from sellers and vendors.
This report is focused on gaining an initial understanding of the keyphrase rankings of the site and the kind of competitors that are performing well in the marketplace. By looking at your rankings, the quality of your competitor’s onsite and offsite optimisation, along with the value and competition of keyphrases we can gain an insight into the feasibility of successful optimisation and the kind of work that is going to be required.
SEO for Property Agents – We do this by:
- looking at your ranking position for a number of important keyphrases
- looking at which of your pages are ranking for those keyphrases
- looking at the competitors that are ranking in first position for those keyphrases
- scoring your site and your competitors based on a number of inbound link metrics
- analysing the difference between your link score and your competitors
Google uses the content on your site to determine what you should rank for. Content quality, volume, authority, usefulness and uniqueness play an important role, but the way the content is optimised to highlight keyphrases is paramount.
We review your optimisation in the report to see where improvements can be made.Once Google has appraised that content, it is the value and relevance of your inbound links (clickable links from other websites to yours) that help them determine where you rank for those keyphrases.
That is why looking at keyphrases in SEO for Property Agents, competitors and links gives us a good overall view of the challenge for your site. We analyse your link profile in the report to see where there is value and risk in your link profile.Based on the initial findings within the feasibility report, we will suggest a six month plan to continue work on the following areas:
- SEO Audit
- In-depth Competitor Profiling
- Onsite Optimisation
- Content Development
- Local Search Optimisation
- Link Acquisition